Get all you need, for less.

• Durable by design. And super smooth.
• 30+ hours of battery and fast charging.
• Effortless, amazing photography.
• 7 years of new features and security updates.
• Gemini is your built-in AI assistant.

The Best Smartphone Camera under £500.

Snap daily moments in vivid, crisp detail. With Google AI, make sure every photo is worth sharing, and get clear images in low light.

Built for real life.

The battery lasts for over 30 hours on a full charge. With Super Battery Saver turned on, it can last up to 120 hours1. Featuring a 7-year update guarantee3 and a durable design, the Google Pixel 10a is ready for every moment of your daily life.

Now that's smooth.

Flat profile. Rounded edges. Set Google Pixel 10a down flat with no wobble or slip it into your pocket with no snag.

See clear as day.

The 6.3-inch Actua display is sharp, vibrant and bright, even in broad daylight.

Four fresh colours. Keep it classic or go bold | Designed with the planet in mind.

Google Pixel 10a is made with the most recycled materials of any Pixel A-Series yet.

Add your personal touch.

Customise your Google Pixel to work for you. Change themes, colours, icon sizes, and more.

Holds up to everyday drops, spills, and scratches with IP68 water and dust protection, and a tough Corning® Gorilla® Glass 7i display.

Outlast the day with 30+ hours on one charge or up to 120 hours with Extreme Battery Saver.

Seven years of security and useful OS updates keep your Google Pixel 10a feeling fresh

Easier days. Bigger ideas. With help from Gemini.

Declutter your day and spend more time doing what excites you with Gemini, your built-in AI assistant by Google.

Brainstorming. Planning. Doing. Built right in | Explore it.

Share your camera in Gemini Live conversations to have a live back-and-forth chat with Gemini about what you're seeing.

Create it.

Reimagining your photos is simple with Nano Banana in Gemini. Blend images and apply different creative styles to make them your own.

Find it.

Just circle what you want more info about, whether it's an image, text or video. Google Pixel finds it fast - right from the app you're in.

Set it.

Ask Gemini to help with things across apps, like scheduling daily coffee breaks, then texting it to your friends. Just say what you need, and Gemini can do it for you.

Screen it.

Google Pixel Call Assist helps make calls sound clearer and blocks spammers with features like Call Screen, Direct My Call and more.

Google Pixel helps protect you and your sensitive info.

No cellular or Wi-Fi? Google Pixel connects you to emergency services via satellite to get help, and shares your location with contacts.

Detects theft and locks your phone for you. Or lock it yourself with Remote Lock.

Your internet connection is always secure with an always-on VPN.